Steer Clear of Distractions

WAVY-TV 10’s Steer Clear of Distractions mission is to encourage drivers not to take their focus off the road. All distractions endanger the safety of the driver, passenger and bystander. Distractions include texting, using a mobile phone, eating, drinking, using navigation, adjusting the radio and more. WAVY-TV 10’s Steer Clear of Distractions campaign is the next evolution of the WAVY W82TXT movement which encouraged drivers across Hampton Roads not to text while behind the wheel.


Distractions include:

  • Texting
  • Using a cell phone or smartphone
  • Eating and drinking
  • Talking to passengers
  • Grooming
  • Reading, including maps
  • Using a navigation system
  • Watching a video
  • Adjusting a radio, CD player, or MP3 player
  • Driving drowsy
  • Searching for objects throughout the vehicle

10% of drivers of all ages under the age of 20 involved in fatal crashes were reported as distracted at the time of the crash.

Drivers in their 20s make up 27 percent of the distracted drivers in fatal crashes. (NHTSA)

At any given daylight moment across America, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving, a number that has held steady since 2010. (NOPUS)

Engaging in visual-manual subtasks (such as reaching for a phone, dialing and texting) associated with the use of hand-held phones and other portable devices increased the risk of getting into a crash by three times. (VTTI)

Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that’s enough time to cover the length of a football field blindfolded. (2009, VTTI)

Drivers frequently are distracted, perhaps as much as half the time. (GHSA)

*information obtained from http://www.distraction.gov.

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