Creative Variety

Many wonderful things exist about working in the promotions department. However, one thing stands out from the rest: creative variety. Although participating in my internship for three weeks, each day I walk into the office, I have the opportunity to shoot new projects with Symone; create connections with my colleagues; edit exciting footage; or use the powerful words to convey a story in a mere 15 second spot. Every day, I learn something fascinating. This week, in particular, the creative variety of working in promotions presented itself clearly.

Monday. The dreary clouds mingled with dismal raindrops created a memorable brumal morning. Although certainly a day to sit in an edit bay—a room equipped with monitors and sound proofing for editors—Symone and I found ourselves traveling the back roads of Suffolk to capture footage for Paws for Art, an event promoting Suffolk’s Humane Society. For this piece, Symone only needed B-Roll of the pets. While Symone stayed at the main building gathering more information, I trekked to a lone building on the lot. As I drew near, the door opened. A myriad of cats frolicked throughout the building greeting me with friendly purrs. Despite their affectionate greeting, I was still nervous. Symone has a vision for each piece she produces. As her videographer, I must accurately seek to convey that story through the footage. This was the first time I had shot alone during my internship. With my trusty camera, I filmed the cats and sought to provide creative and unique footage for Symone. While filming, an overwhelming excitement washed over me. Symone trusted my work and knew I could achieve her goal to provide footage to tell an excellent story. For, at the end of the day, shots, editing, lighting are all good things. However, story is the most important.  (To check out Symones’ piece, below I have posted a link)

I knocked on Edit Bay A, a secluded, yet cozy room filled with the warmth of glowing screens. Mike—a writer and producer for the promotions department—sat editing.  For the past three weeks of my internship, Mike, Jason, Eric, and Kristen have tirelessly worked on producing spots for the Super Bowl. Mike sat editing his final TSR. (TSR stands for targeted special report often relating to an investigative story). As I watched Mike edit, I asked questions and he graciously answered and provided helpful insights. Although Mike worked against the clock, I was inspired by his attitude in taking the time to teach me. Very easily, Mike could have let me simply sit and watch. However, he asked questions to test my understanding and furthermore provided tips and tricks for producing concise edits. As Mike finished the TSR, with excitement, I viewed Mike’s spot and provide feedback on his edit.  While watching the edit, Mike said something that I always remember. With a smile, he turned in his chair and said, “Zak, make sure your edit reflects your story. The best edits aren’t the ones that are flashy revealing nothing about the story but the simple edits that humbly support the story.

Whether shooting my B-Roll of cats or editing with Mike, each day overflowed with creativity variety. Yes, some projects, in similar nature, repeat; yet, each story is different and told uniquely. For, the real creative variety lies in keeping the story central. Everything else, simply quietly works behind the scenes promoting it.

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