Closing the Deal

This week I had the opportunity to meet up with Symone Davis and the promotions team to film a commercial in Pembroke Mall. I saw how the promotions department creates and films commercials, which is a very different process from creating a package for the show. I was definitely an interesting process to watch, and I even had the chance to participate.

I was able to meet the promotions and sales people who were involved in the contract to create the commercial, and saw how the script was created for their commercial. It’s a little different from a script for a package or a news report, as it caters to the client’s vision. I watched Symone as she worked with a local radio personality to create this commercial and was very impressed with how well they did. Commercials are very similar to acting performances, rather than news reports or show segments.

I also had the opportunity to talk to Symone about her position at the station, as our on the scene reporter and what’s happening reporter. I’d love to do something similar to what she does, engaging with the local community and reporting on entertainment and local stories. She gave me some valuable advice about moving ahead in the television business, and I am very grateful to her.

I also had the opportunity to shadow the members of the sales department this week, learning just how much work goes into funding a television network. I was able to sit in on a few cold calls, which involves calling potential clients to see if they are interested in advertising with our company. I also learned about market research and how to put together a sales proposal for a client.

Everyone I shadowed within the sales department was extremely helpful and willing to explain the different facets of marketing and advertising that they do. Maybe an opportunity in marketing is within my future?

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