VB event planners, business owners remain optimistic for holiday weekend

Virginia Beach Oceanfront 5th Street stage for the American Music Festival. August 31, 2016. (Chopper 10 Photo)

VIRGINIA BEACH, Va. (WAVY) – Event organizers and business owners are remaining positive as wet weather threatens Labor Day weekend activities.

“Obviously, we’d like sunny weather, and there’d be more ticket sales if that were the case, but… we’ll end up with a strong weekend,” said Marketing Director Mike Hilton, referring to the American Music Festival.

Thursday, event organizers made the decision to move Saturday’s 5th Street Main Stage shows to the Virginia Beach Convention Center. Other shows scheduled for that day have been canceled. Plans for Friday and Sunday have not changed. Organizers are continuing to monitor conditions.

Weather impacting local Labor Day weekend events

Many in Virginia Beach are also anticipating the Rock ‘n’ Roll half marathon scheduled for the weekend.

According to the event’s website, race schedules have not been changed, but there is a contingency plan in place should the weather become severe.

WAVY Hurricane Center

“We’ve been on an email-type watch list so hopefully nothing’s gonna show up that’s gonna damper any of our plans,” said Cheryl Albright, who traveled from New York to see her sister run the half marathon on Sunday.

Erik Bray, manager at Waterman’s Surfside Grille, is also remaining optimistic. He said the restaurant is prepared with a generator in the case of power outages. Wet weather could possibly bring more customers indoors, he said.

But the restaurant, feet away from the festival’s main stage, will likely miss out on the mass crowd Saturday.

Weather Blogs

“It will probably hurt,” Bray said. “But there’s only 5,000 people allowed in the convention center, so everybody who can’t get in there, can always come here!”

Other businesses are also preparing to take a hit on what is normally a more lucrative weekend.

Brendan Petticrew, camp director at Wave Riding Vehicles Surf Camp, told 10 On Your Side he had to cancel some surfing lessons.

“A lot of people were disappointed,” he said. “There’s really nothing you can do. Mother Nature is the boss.”

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