Summer’s end doesn’t mean business is over at the Oceanfront

VIRGINIA BEACH, Va. (WAVY) – Labor Day weekend typically means the end of the summer for tourists and a drop in sales for beach towns. But in Virginia Beach, it’s a different story.

10 On Your Side talked to several Oceanfront business owners who say their not preparing for a seasonal decrease in revenue just yet.

As the sand around the Oceanfront transformed into a sea of beach-goers this weekend, The Breakers Resort Inn at the corner of 16th and Atlantic Ave cashed in.

“This year will probably equate to 2012, 2012 was a pretty good year,” Owner Jimmy Capps said. “June, July, August will probably account for at least 60 percent of business.”

It’s a time these businesses in the beach town can heavily increase their bottom line, right before the end of the summer. And in a city relying on tourists to keep it going, the businesses take advantage of the heavy-foot traffic on a beautiful Labor Day holiday.

“We still got a lot of rooms open for the fall, but summer season has been really good,” Capps said. “We had a real solid season.”

“It’ll probably die down a little bit. The winter, the hours dwindle down a little bit,” said Sales representative Keegan Meiscke.

The solid season will help for what’s to come, once the heat of the summer fades and tourists leave town. But the beach community is set on keeping busy long after the summer ends, capturing new customers with a wave of events and beach sales.

“We got a lot of sales going on,” Meiscke said.

“All the festivals and programs and the events that the city does, they just create another reason for people to come to the beachfront,” Capps said.

The sales and events are just another reason for beach-based businesses to enjoy a new round customers after Labor Day.

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